It doesn’t make sense to completely rewrite your private label rights content. The main reason for buying PLR articles is to save time, so why pay for PLR then spend tons of time changing it?
Alice Seba and Mel Spiers of All Private Label Content have some good advice on how to tweak your PLR so that it has your own touch but that won’t take you very long. Here are five ideas from their PLR to Profits course:
1. Brand your reports with your logo and other unique images. This is simple to do and only takes a few minutes, but gives your report a polished and branded look. You can even create a template that you use for all your PLR reports.
2. Case studies and personal stories. If you’ve got clients who have experience with a specific topic…or if you have that experience…share it in your content. People love to hear stories about other people who have gone through or are going through same thing as them.
3. Current events and news. Make your content more relevant by using current events to further illustrate a point. Not only is it helpful to your readers, but it also shows you as someone who is aware of what’s going on and what matters.
4. When it comes to reports, add an introduction and conclusion specifically from you. This can make all the difference when getting your target audience’s attention and showcasing you as an authority in your market.
5. Create worksheets or checklists to complement the content you publish. If you’ve got a how-to article or report, taking a few minutes to give your readers an extra like a worksheet or a checklist will go a long way.
The above tips are aimed mainly at text-based PLR, such as articles, e-books and reports. As most of my own PLR is video-based, here are a few more tips for transforming video PLR:
6. Add a custom intro and outro. The easiest way to brand PLR videos is to add a short intro (and add the same as an outro too, if you like). This could be as simple as an animation of your logo and you can get these made for as little as $5 on Fiverr. If you don’t have the time or inclination to edit a batch of videos, you can also find video editors at a great price on freelancing sites such as Fiverr or People Per Hour.
Alternatively, you can easily add your own intro using Windows Movie Maker or Camtasia.
7. Make the videos into a course or membership site by adding checklists, reports, workbooks, images or any other type of content. That way you increase the value of the the product and you don’t have to edit the videos at all (unless you want to, of course). Why? Because you can put your branding in the text and image elements of your course – see points 1 to 4, above.
8. Make a custom promotional video. In my WordPress PLR Essentials PLR course I include a promo video you can use ‘as is’, plus I include the script, the voiceover file and the PowerPoint slides. So in PowerPoint you could add your branding to the slides, record your voice as a narration and then export it to a video. Yes, all in PowerPoint!
Alternatively you could get a freelancer to make an explainer video using the voiceover mp3. Either way, you’ll have a promo video which is unlike any others out there for very little time or expense.
9. Add a call to action. If you’re using a video for content marketing rather than adding it to a product then you need to tell viewers what to do next. It’s easy to add a slide to the end of your video with your choice of call to action, such as ‘For more download my free report [insert your link here]’.
This should be a feature of any video editing software you may have, or here’s a demo of how to do it using YouTube’s editor from Kate Reiger.
As Alice and Mel say, “the great thing about all these methods is they make the content better and help you serve your audience more effectively, which means more opt-ins and sales for you. Win-win!”
Sue Fleckenstein says
Thanks for these great tips. Do you have any suggestions for an alternative for Windows Movie Maker, apparently it is not supported on Win 10?
I haven’t actually used it since we upgraded, so I wasn’t aware of that. Thanks for mentioning it! I’ll investigate and report back. 🙂
Mike Gardner says
Some good tips Helen, the only problem with text based PLR is that many buyers are lazy and make no changes so when you put an article through copyscape in a majority of cases you find multiple versions of the same article and that is why I only purchase PLR to use as a thought starter and then rewrite it
Hi Mike, actually I mostly do the same as you because I like to make it as ‘almost unique’ as I can. (Yes, I know there’s no such thing as ‘almost unique’ but you know what I mean! Sorry grammar police. 🙂 )
But I like writing and creating content and I guess many PLR buyers aren’t as keen as us, which is why I wanted to give some quick tips.
Dave Lynch says
I love the worksheet idea! Thanks Helen 🙂
You’re welcome Dave!