Welcome to Totally Courses! Here I have two goals: 1) to share content that’s a great fit for your website and helps you to save time, as well as boost your marketing and your profits and 2) to teach you to make online courses the simple way.
If you’re not sure exactly what PLR is then let me explain. (You might also like to take a look at this page.)
PLR stands for ‘private label rights’. I often call it done-for-you content as I found many of my readers were confused by the term ‘PLR’, but the two terms mean the same thing. PLR can be as simple as a pack of articles or as complex as a complete marketing package with e-books, videos, images, social media updates and more. What makes it PLR is that it comes with a license granting the new owner the right to use the content as her his or her own.
Here at Totally Courses I make video PLR but also recommend PLR from other vendors in different formats (sign up here if you’d like my recommendations). I do also offer some text and images as you tend to need this to support and promote videos, even if its just a transcript.
But with all PLR, someone else has done the writing (or recording), and possibly put a website template together with sales letter and graphics. Then, rather than trying to market it themselves, make it available for sale to many others.
Some PLR sites limit the number of buyers of each pack, others don’t. Some are also subscription based so that you pay a monthly fee and get fresh PLR each month. You might get a lot more content with a membership, but some of it may not be relevant to your niche or subject area. With a non-membership PLR site, you pick the pack of content that best meets your needs and this can prevent PLR from gathering dust on your hard drive.
With PLR, you’re given a license that tells specifically what you can and can’t do with the package. Check your license before you buy the PLR as they can vary quite a lot. Some PLR comes with an unconditional license that allows the new owner to use and redo the product any way they like. You can add your name as the author, add, edit and rearrange sections, sometimes even sell it on to others with and choose your own price. It’s as if you’re the original author without all of the work of authoring.
It’s worth noting that many PLR licenses don’t allow you to sell that PLR on to others as PLR. Always pay attention to the wording in the license and if you don’t want to agree to the terms, don’t buy it.
Another great tip before you buy is to Google (in quotes) a small sample of the text to see how many times it’s been used already on the Internet. This way you can get an idea of how many others have purchased the same package.
Master Resale Rights (MRR) is another type of license which is similar to PLR, but the difference is that with MRR you buy the right to re-sell the content but you don’t have the right to edit it first. For this reason, MRR is not as flexible as PLR as you can’t add your own touches to it. Also, with MRR, there will be many people selling an identical product. This is still possible with PLR, but less likely as buyers will have the opportunity to edit the content before they sell it.
Adding your own touches to PLR needn’t be much work, by the way. Take a look at this post on how to transform your PLR without re-writing it for some useful tips.
There’s no doubt that PLR can be a huge money and time saver. From as little as $27 you get top quality content that you would otherwise spend many hours producing yourself or shelling out for a freelancer to do it for you.
So if you’ve never given PLR a try why not take a look?