Case study: How to repurpose video content…fast

One of the things I like best about video content is that it’s so quick and easy to change it into a variety of different formats. And to show you what I mean, I’m going to use a real, live example that I created myself. So here’s how I repurpose video content…

I started with a screencast video I created myself using Camtasia and my webcam, but you could easily use the same techniques I’m going to share here with a PLR video, or you could record your own video from a PLR PowerPoint presentation.

Upload to YouTube

I uploaded my video to YouTube:

Then, upload to Slideshare

Then, I created another PowerPoint file with the intention of uploading it to Slideshare. If my original video had been based on a PowerPoint slideshow I could have uploaded that straight to Slideshare, but this video happened to be a recording of my screen, so I had to create a new one. This was very simple to do, just three slides and one of them was just the cover image I’d already made for my YouTube video anyway.

Then I uploaded the Powerpoint file to Slideshare. Click here to see it on Slideshare, or here’s the file embedded in this page:

Adding a video to your Slideshare presentation

Yes, you can ‘do’ video on Slideshare! And even better, you can use the YouTube video you’ve already uploaded. Once you’ve uploaded your PowerPoint file, click the ‘edit’ button and you’ll find a tab that allows you to insert or edit a YouTube video:

You can even decide where to position your YouTube video within your slide show.

Now for the audio…

How about removing the audio track from your video and uploading that too? This is easy to do with Camtasia, but most other video editing software will be able to do this for you, too. This won’t work for every video, especially those that are demonstrations – “click here” isn’t too helpful unless you can see the person doing the clicking! But many videos work surprisingly well without the visuals.

Here, I’ve uploaded my audio to SoundCloud:

And finally…

Each of these three platforms gives you the opportunity to add tags, a title and description  so use them well to maximise the chances of your content being found. They also have multiple social media share buttons, so do use these too!

Don’t forget that if you intent to upload your PLR video to YouTube, you need to edit it first so it’s not a duplicate of the same PLR video uploaded by someone else.

So there are three great and easy ways of re-purposing your video content – and I’ve not even explored all the possibilities you have if you transcribe the video!