You may have noticed that I’ve been furiously blogging away here on the Totally PLR blog as part of the 30 Day Blogging Challenge? 🙂 As this is a new blog I wanted to experiment a bit with my posts so I’ve included a mix of content marketing, blogging, making online courses video marketing and of course some posts about PLR. Just to make things a little easier to find I thought I’d also write ’round up’ post every now and then. So I’d like to introduce this post which take you through the best video tips posts here at Totally PLR.
How to make a promotional video that actually sells
If the thought of making videos is intimidating for many small business owners, then the thought of making a promo video is even worse! After all, most of the video adverts we’ve seen are on TV – they are made by video professionals and cost thousands of dollars (or pounds if you’re a Brit like me!). How can we possibly compete with that? The good news is you don’t have to. As a small business owner it’s easier to connect with your viewers because you’re real. Yes, having a video that looks a little unpolished may actually help you.
Once you’ve got the basics covered (decent lighting, sound and a camera that’s steady), a lot of the success of your promo video will depend on how you describe the customer’s problem and how your product will solve it for them. That’s something you are an expert in. Find out more in my post:
How to repurpose video content fast
It may feel like videos are more work than writing but once you’ve made the video, or even just prepared the content, there are many different ways you can repurpose that content and get more bang for your content buck. You can use the PowerPoint presentation and add it to Slideshare (even if the video isn’t based on PowerPoint slides), upload the audio to a variety of audio sharing sites and even use the transcript. In this post I use my own video as a case study and take you through how to distribute the same content on three different platforms.
7 Easy ways to make a video
And if you think that the only way to make a video is to point a video camera and press the record button, then you’re in for a treat! There are now many ways to make a video and I’ll take you through the easiest ones in this post.
I even cheat a little and explain how you can get someone else to make videos for you on a tight budget!
And don’t forget my video tutorials page!
Long before I started the 30 day blogging challenge I put together a page of video tips including how to brand your videos, add intros and outros and how to optimize your YouTube videos. Here it is…
So there you go, time to make yourself a video!
Alternatively, if you need some tutorial videos, you can buy mine ‘off the shelf’. Take a look here…