An autoresponder series is a sequence of emails that is sent automatically. For example, you may schedule the first message to be sent on the day the new subscriber joins your mailing list, the second will go out on day 3, the third on day 5 and so on. The intervals between the emails are entirely up to you, of course.
Autoresponders are great for providing value to your subscribers, keeping your prospects engaged, converting them into paying customers and automating your marketing. However, in order for them to be most effective, you’ll need to plan ahead. Here are a few tips and tactics to help you do that.
1. Start with your goal
What do you want your autoresponder series to achieve? What’s the goal? Which products would you like to recommend to your subscribers? Are they your products, affiliate products or a combination of both? What information could you give that would help them make a buying decision about those products? Identifying your goal before you start writing will help you stay on track and write targeted content.
2. Write a plan
Word out how long you want your autoresponder series to be. For example, do you want messages to be delivered once a week for ten weeks? If so, then you’ll need ten email messages.
Decide the topic for each email and the goal, or how it will help you achieve your ultimate goal. Write them down, because in the next step you’re going to begin creating your email messages.
Your autoresponder series doesn’t have to be completely new content, by the way. You write a short email and add a link to a blog post you’ve created in the past, or a useful tutorial video for example.
3. Find your links
Now is the time to identify your links and make sure they work. For example, you may include affiliate links, links to your website or links to buy products or services. Create or set up those links now and test them to make sure they work. Add the links to our list of emails in your plan.
4. Write your content
Once you have a plan, you’re ready to take action. It’s time to write your emails. If you’ve already put together your plan this should be really easy. Just write each email based on the goals you’ve already decided on.
5. …or find someone else to write for you
Alternatively, you can outsource the writing to a ghostwriter. Or you can buy entire packs of PLR autoresponder messages based around a specific subject, ready made. All you need to do then is to add affiliate links to the products you recommend.
For example, my free WordPress PLR articles pack has five articles in it that you could use in an autoreponder series for people who are just getting started with WordPress. There’s one article on plugins and you could paste this into an autoresponder and add a sentence at the bottom mentioning a plugin you especially like and then include an affiliate link to that plugin.
6. Set up your autoresponder
Now you need to log on to your email marketing service (such as Aweber) create a new message and paste your content in. Then set the intervals. For example, send message 1 on day 1, then message 2 on day 3 and so on. Finally, opt in to your list and check it’s all working.
Congratulations, you now have an autoresponder series!
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