If you’re growing an online business, you always need to have one eye on your email list. That’s because your list is the most effective way of keeping in touch with your audience, growing your relationship with them, keeping them up to date with your latest products and making sales. Activities like social media marketing and blogging are important too, but your email list is the hub of it all.
Email list building is harder than it was, though. There’s more competition for attention these days, so potential subscribers really need a great incentive for joining up, whether that’s a really useful free gift in exchange for their email address or they just can’t get enough of your content and don’t want to miss a thing. Getting opt-ins and maintaining a relationship with your subscribers can take quite a lot of content too, although you can speed up content creation a lot by using PLR (take a look at my PLR products for some ideas).
There’s some great, free email list building advice online, so I thought I’d share some of the best articles I’ve found here:
1. Quick email marketing lists from Kissmetrics
There are some great tips here and I know for a fact they work because I’ve tried them myself. Especially the content upgrade method and pop ups. Yes, I know people say they hate them, but they almost always work. Take a look here:
2. The 30 day list building challenge from Nathalie Lussier
This is a little different because it’s a 30 day challenge rather than an article. And although I haven’t actually tried it myself, I’ve heard plenty of people recommend it. (At the moment I’m focusing on a 30 day blog challenge, so maybe I’ll do the list building challenge after that!)
3. The 30 day email list from Copyblogger
This post goes beyond tips and gives a strategy for building your list fast that involves approaching people who already own lists:
I’ve not tried this exact strategy, but I agree that working with people who already have lists is the fastest way to build your own.
4. Hubspot’s clever ways to grow your email marketing list
If you’re looking for a list of useful tips rather than a full-on strategy or challenge, take a look at this from Hubspot:
5. How to turn your email newsletter into a conversion machine from HelpScout
How could you resist a headline like that? 🙂 This is a very detailed post that covers converting subscribers to customers, but it also has a lot of advice on adding new subscribers to your list.
6. How to Build an Email List of 10,000 Subscribers (& Make Sales From It) from Petovera
What I like best about this post is that it’s step-by-step. I’ll definitely be working through this myself to see if I have any gaps in my own list building process.
7. How to Build Your List FAST (Without Copying Anyone Else) from LeadPages
More from Nathalie Lussier, this time on the LeadPages blog. And Nathalie does know a thing or two about email list building as she’s the owner of the list building challenge (see above) as well ss the creator of a pop up plugin.
8. Expert email list building tips from Buffer
In this post, experts share their tips on what works for them when it comes to list building:
9. How to use Twitter to massively boost sign ups for your email list from Meet Edgar
And if you’d like some tips for using social media to get subscribers, take a look at this post from Meet Edgar:
I hope this has given you lots of new ideas for email list building! If you’ve found it helpful, I would love it if you could share it? Thanks!
[…] I’ve also added an email opt-in box to my about page because I would like people to have a taste of what I offer – again to show them that I care about quality – and of course to build my list. […]