So why do I make done-for-you courses for small businesses, business coaches, consultants, VAs web designers and membership site owners? Let me tell you a story…
Long, long ago (well, the late ’90s) I was an IT trainer who drove all over the UK and had to drag huge projectors up flights of stairs. At that time I wished I could make video training from my desk instead, but the Internet was far too slow and the equipment was way too expensive. By the early 2010s everything had changed. Not only could I teach online, I could even do it on a self-employed basis from home. The equipment was cheap and the broadband was fast. It was what I’d dreamed of in 1998.
Yet it still wasn’t that easy. Yes, it was possible to knock together a course pretty rapidly (I’d certainly found a few rapidly knocked-together courses online!) But making a quality course? That was a different matter. In fact, to get my course quality up high enough to be accepted by online course platform Udemy I had to improve my audio and video quality, get comfortable speaking to camera and brush up my editing skills as well as making sure I included the basics I’d learnt as a trainer – aims and learning objectives, making sure each section of the course had an introduction, summary and some kind of self-assessment at the end.
If it wasn’t easy for me as someone with a background in software training how hard would it be for someone wanting to make an online course without it? Despite that I saw plenty of experts promoting their own ‘how to make an online course’ courses who were saying how easy it all was. Passive income, earn money while you sleep and so on. You know how it goes.
At the same time I saw membership site owners spending precious time creating tutorial videos for things like WordPress when their time would have been much better spent coaching on their members on their specialist area. That’s when I knew I could help.
How? I make off the shelf video courses that you can either rebrand or use as they are. True, there are times when your clients need to see your face and hear your voice in your videos. But there are many other situations when they don’t, for example if you’re a business coach who wants a set of WordPress videos to help your clients set up their own websites. Or if if you’re a web designer that needs a set of videos for clients who want to update their own websites.
(And you can always re-record the audio of my videos with your own voice if you want to.)
So far, so WordPress. But that was just the beginning. Following on from my WordPress tutorial packs I recorded an entire done-for-you course on making online videos and my next product, due in the next few weeks, is a content marketing course just for small businesses.
Some of my clients re-brand my videos, others don’t. Some add their own content and others don’t. It’s up to you, my aim is to take the stress and effort out of making videos courses however that works for you, which is why I include source slides, transcripts and (if it fits) a promotional video, too.
That’s why I make off the shelf courses.
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