There are a few courses out there that will teach you how to market and create your own online course. And although the content in them is often great, they aren’t for everyone. I’ll explain why and tell you about a different approach in this Facebook Live recording:
Here are the key points I mention in the video:
- Here’s the link to my new course Create your online course in seven weeks
- If you’re investing in one of these big courses, you may also need a (fairly large) budget in addition to the course fee for things like web design, graphic design and advertising.
- Not everyone has – or wants to spend – the several thousand dollars these courses cost.
- Many aspiring course creators would rather start small and build later than to put all their time and effort into one big course.
- The danger with course creation is that you’ll get distracted by your other work, family business or just a drop in confidence or motivation. It’s better to have a small course done and up for sale quickly than a large on half-finished and gathering dust on your hard drive.
- The first course is always the hardest. Get the first one finished and you’ll have the skills, confidence and motivation to make more.
- Small doesn’t have to mean cheap. You can add value to your short course by offering extras such as coaching or other services.
- Smaller, less expensive, more tightly focused courses are easier to sell if you’re new to selling courses.
- And more!
Hi Helen! I love that you published your Facebook Live here on your blog because it gave me a chance to “meet” you. I’m sure your site performs really well on the search engines, as I can see you know what you’re doing with keywords. So the personal branding side of things is coming into play here and that’s great.
As someone who is very selective in taking online courses, I’m inclined to say that NO, you do not need to purchase a high-end course in order to launch your own online course. There are plenty of budget-friendly courses out there to give people an idea of how to set theirs up, and I’m guessing that you probably offer some great resources to this end. This week I’m taking a course that is blowing my mind and cost me less than $20. Would a more expensive course put me out in front of prominent online professionals? Yes, perhaps it would. But if anyone wants to work on slow growth, I think an expensive course isn’t necessary. There’s so much free and low-priced GOOD information out there. You just have to figure out where to look. Perhaps right here is a great start!
Thanks very much Dina!