Most of the PLR content available is in text format, which makes sense as articles, blog posts, reports and ebooks are extremely important for marketing and selling as products. Often you’ll find a pack of PLR that includes PowerPoint slide decks and it’s very easy to make these into a PowerPoint videos if you know how. Yes, I mean with just PowerPoint alone, you don’t necessarily need screencasting software like Camtasia o Screencast-O-Matic to do this, although it’ll give you more options if you do.

Quite a few people have now asked me how to make PowerPoint videos, so I’ve made a couple of tutorial videos on this. The first shows you how to make a PowerPoint video starting from a blank presentation – if you buy PLR in PowerPoint format you’ll be way ahead of this, so it’ll be even easier.

The second video shows you how to add music to PowerPoint videos. This can be really useful if you don’t have time to add a narration and you want to get your video finished. Personally I think adding a voice to a video makes it much more effective, but a video that’s done and published online is always going to be more effective than the one that’s not complete and sitting on your hard drive! And you can always add both voice and music to a video, as long as the music isn’t distracting.

So go ahead, dig around in the PLR you have sitting on your hard drive to find those PLR PowerPoint files and make them into videos!

How to make PowerPoint videos

How to add music to PowerPoint Videos

If you’d like more tutorials on how to get the best from your video PLR, do take a look at this page.

One of the things I like best about video content is that it’s so quick and easy to change it into a variety of different formats. And to show you what I mean, I’m going to use a real, live example that I created myself. So here’s how I repurpose video content…

I started with a screencast video I created myself using Camtasia and my webcam, but you could easily use the same techniques I’m going to share here with a PLR video, or you could record your own video from a PLR PowerPoint presentation.

Upload to YouTube

I uploaded my video to YouTube:

Then, upload to Slideshare

Then, I created another PowerPoint file with the intention of uploading it to Slideshare. If my original video had been based on a PowerPoint slideshow I could have uploaded that straight to Slideshare, but this video happened to be a recording of my screen, so I had to create a new one. This was very simple to do, just three slides and one of them was just the cover image I’d already made for my YouTube video anyway.

Then I uploaded the Powerpoint file to Slideshare. Click here to see it on Slideshare, or here’s the file embedded in this page:

Adding a video to your Slideshare presentation

Yes, you can ‘do’ video on Slideshare! And even better, you can use the YouTube video you’ve already uploaded. Once you’ve uploaded your PowerPoint file, click the ‘edit’ button and you’ll find a tab that allows you to insert or edit a YouTube video:

You can even decide where to position your YouTube video within your slide show.

Now for the audio…

How about removing the audio track from your video and uploading that too? This is easy to do with Camtasia, but most other video editing software will be able to do this for you, too. This won’t work for every video, especially those that are demonstrations – “click here” isn’t too helpful unless you can see the person doing the clicking! But many videos work surprisingly well without the visuals.

Here, I’ve uploaded my audio to SoundCloud:

And finally…

Each of these three platforms gives you the opportunity to add tags, a title and description  so use them well to maximise the chances of your content being found. They also have multiple social media share buttons, so do use these too!

Don’t forget that if you intent to upload your PLR video to YouTube, you need to edit it first so it’s not a duplicate of the same PLR video uploaded by someone else.

So there are three great and easy ways of re-purposing your video content – and I’ve not even explored all the possibilities you have if you transcribe the video!

It doesn’t make sense to completely rewrite your private label rights content. The main reason for buying PLR articles is to save time, so why pay for PLR then spend tons of time changing it?

Alice Seba and Mel Spiers of All Private Label Content have some good advice on how to tweak your PLR so that it has your own touch but that won’t take you very long.   Here are five ideas from their PLR to Profits course:

1. Brand your reports with your logo and other unique images. This is simple to do and only takes a few minutes, but gives your report a polished and branded look. You can even create a template that you use for all your PLR reports.

2. Case studies and personal stories. If you’ve got clients who have experience with a specific topic…or if you have that experience…share it in your content. People love to hear stories about other people who have gone through or are going through same thing as them.

3. Current events and news. Make your content more relevant by using current events to further illustrate a point. Not only is it helpful to your readers, but it also shows you as someone who is aware of what’s going on and what matters.

4. When it comes to reports, add an introduction and conclusion specifically from you. This can make all the difference when getting your target audience’s attention and showcasing you as an authority in your market.

5. Create worksheets or checklists to complement the content you publish. If you’ve got a how-to article or report, taking a few minutes to give your readers an extra like a worksheet or a checklist will go a long way.

The above tips are aimed mainly at text-based PLR, such as articles, e-books and reports. As most of my own PLR is video-based, here are a few more tips for transforming video PLR:

6. Add a custom intro and outro. The easiest way to brand PLR videos is to add a short intro (and add the same as an outro too, if you like). This could be as simple as an animation of your logo and you can get these made for as little as $5 on Fiverr. If you don’t have the time or inclination to edit a batch of videos, you can also find video editors at a great price on freelancing sites such as Fiverr or People Per Hour.

Alternatively, you can easily add your own intro using Windows Movie Maker or Camtasia.

7. Make the videos into a course or membership site by adding checklists, reports, workbooks, images or any other type of content. That way you increase the value of the the product  and you don’t have to edit the videos at all (unless you want to, of course). Why? Because you can put your branding in the text and image elements of your course – see points 1 to 4, above.

8. Make a custom promotional video. In my WordPress PLR Essentials PLR course I include a promo video you can use ‘as is’, plus I include the script, the voiceover  file and the PowerPoint slides. So in PowerPoint you could add your branding to the slides, record your voice as a narration and then export it to a video. Yes, all in PowerPoint!

Alternatively you could get a freelancer to make an explainer video using the voiceover mp3. Either way, you’ll have a promo video which is unlike any others out there for very little time or expense.

9. Add a call to action. If you’re using a video for content marketing rather than adding it to a product then you need to tell viewers what to do next. It’s easy to add a slide to the end of your video with your choice of call to action, such as ‘For more download my free report [insert your link here]’.

This should be a feature of any video editing software you may have, or here’s a demo of how to do it using YouTube’s editor from Kate Reiger.

As Alice and Mel say, “the great thing about all these methods is they make the content better and help you serve your audience more effectively, which means more opt-ins and sales for you. Win-win!”

Would you like 5 free WordPress for beginners PLR articles? Just click here!