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What to put on your about page

Let me guess… you added your about page when you set up your website and you haven’t given it much thought since? It’s OK, I did the same thing! In fact it’s the 30 day blogging challenge (this is day 26) that prompted me to give it another look. (Click here if you’d like to see it.) That got me thinking that I could share some tips on what to put on your about page.

It’s definitely worth spending some time on your about page. Think about how often you visit other people’s about pages. You probably don’t so much for big businesses because you’re already familiar with them. But for small businesses, you may well check out what they are about on one of your first visits. And I find that what’s on that about page does influence how I feel about that site.

With my about page, I wanted to introduce myself and explain why I sell PLR, because it’s a new concept for many people. I also want to stand out from other PLR sellers because some PLR is poor quality, and I want to show that I do care about quality. For that reason I mentioned my background in training, at Udemy and as a published author. Other PLR sites can be anonymous – you have no idea about the person behind them – so I wanted to make sure my name and a photo of my face were there too.

That’s just my about page, though. You need to decide what you want to get across about your business.

I’ve also added an email opt-in box to my about page because I would like people to have a taste of what I offer – again to show them that I care about quality – and of course to build my list.

My about page is quite short, that’s partly because people buying PLR are aiming to save time, so they don’t want to read my life story! But I see an about page as something that’s never really finished, so I’ll be updating it from time to time. I can always add more if I need it.

So that’s my about page, what’s on yours?

photo on my about page
(The photo on my about page!)

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How to create social media images if you’re not a designer

Being able to create social media images is an incredibly useful skill. Images pretty much essential for social media sharing these days, but they also make a chunk of text much more digestible and are an important for branding, too.

Images are a great way of making private label rights content your own. You can add an image to a blog post, use it as an opening slide in a video or as a YouTube thumbnail. Some PLR creators offer images in their packs such as social media images and e-book covers that you can edit to suit your own projects and branding.

The only snag is that you need so many images these days that they can be expensive to outsource to a graphic designer. And if you’re not a natural graphic designer thought of doing them yourself can be daunting. But with the tools available now you may find it much easier to create good-looking images than you think. There are even free tools to help you choose colours that look good together.

In this tutorial I’ll show you how to create social media images using free tools:

The tools I used were:

Picmonkey.com

Pixabay.com

socialmediaexaminer.com/social-media-image-sizes/

Design-seeds.com – Before I made the video I chose a palette I liked from Design Seeds, right-clicked to save it to my computer’s hard drive, then uploaded it during the tutorial.

And here’s the finished image:

create social media images

Notes: I apologise for the audio not being up to the standard of my more recent videos. I made this a year or so ago and wanted to post it here as I think it could be really useful. I’m cringing a bit at the sound quality though! Also, this image was one I made for a membership site that I’ve since closed.

For more video tutorials, please click here.

 

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Three reasons why web content is just like pizza

It’s Day 15 of my 30 day blogging challenge and I’m now at the half way point – weyhey! To celebrate I thought I’d try something a little different. But what exactly could I do?

Well, three ideas crashed together for me today. The first was the fact that new readers of this blog are saying things like “I love that post of yours but I still don’t really get what PLR is”. Which is absolutely fine, it just means I need to explain it better! Second, I read Lynn Terry’s excellent post on how inspiration for content is all around us.  And third, in Lynn’s post she recommends the site Days of the year for inspiration.

It turns out today, April 5th, is deep dish pizza day – how could I not be inspired by that?

web content

Mmm…pizza. Photo by punctuated

So here are three reasons why web content is just like pizza!

1. It’s everywhere

Pizza may have started out in Italy, but you can get it all over the world. I even ordered one in Mumbai once (don’t get me wrong, I love Indian food but I needed just one night off!) I bet most people crave some as soon as they go on a diet or healthy eating thing, too.

Same with web content, if you want to do any kind of online marketing you can’t really avoid it. And would you really want to? It’s such a good way of finding out what other people do and about their strengths, talents and opinions. It’s a fabulous way of helping other people to get to know you, too.

2. You can make it yourself or get someone else to make it for you

You can make your pizza from scratch using flour, yeast, water, cheese and tomatoes. Or you can buy it from a supermarket and put it in the oven. Alternatively you can get someone to make it 100% for you by going to a pizza restaurant or getting them to deliver.

With content you can make it yourself from scratch by researching and writing text, or getting a camera and microphone and recording it. Or you could get a ghostwriter to make it for you. PLR is the equivalent of the supermarket pizza where you can add a bit of extra cheese or a few olives if you want, but it’s basically oven ready when you buy it if you want it to be. Like an oven-ready pizza, PLR is faster than making it yourself but cheaper than getting someone else to make it just for you.

3. It’s very flexible

So pizza had a bread base, topped with tomato sauce and cheese, then you can put whatever you want on top. I’ve even seen baked beans, curry and the ingredients of a full English breakfast. Not all at the same time of course. Any one of those would be bad enough alone. 🙂 As if that isn’t enough, people have now experimented with the base so you can get gluten free or stuffed crust or ultra thin (for those on a diet) or even low carb.

Similarly, web content used to be pretty much just text, then images became more practical, then video and audio, podcasts and so on. If writing isn’t your thing, there are a variety of ways to make content now and you can mix and match, too.

If you’d like to see the PLR I’ve baked…erm I mean made…then please click here.

 

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