Creating content for the web can be time-consuming.  So grabbing some PLR or master resell rights (MRR) content can free you up to do other work on your business.  But what are the differences between these two forms of content and which one should you use?

Well, it depends on your goals If you want to sell – say – an ebook that you want to  allow your customers to then sell on themselves, like a chain reaction, then MRR may be what you want.

But if you want to edit it, add your affiliate links to it and basically make it yours,  then you’ll want to get a product with a PLR (private label rights) license. MRR often doesn’t allow you to alter the product in any way, all you can do is sell it.

The difference between PLR and MRR is that with PLR you get the .doc files to edit and add your links to.  You can take your PLR ebook and break it into articles and PLR articles and build it into ebooks – each page being a chapter or section. With video PLR you get the .MP4 files which you can drop into video editing software and edit. You may also get PowerPoint files (if the video is based on a PowerPoint slideshow), the audio file, a transcript and the video in other formats, too.

With MRR, you may be able to use your name for the author – but that’s where the license stops. You are also usually limited as to how much you can sell the eBook for, too – the owner setting minimum and maximum price points for you.

It really matters what you want to do with it.  If you want to put the ebook out there to go viral and get some traffic to your own niche site, then PLR is your better option.  Although there are ways to rebrand MRR products with your name and links, you are still limited as to how you can distribute it.

If you want to give a bonus to your list subscribers, getting a good re-branded Master Resell Rights product is a simple and inexpensive way to promote your business.  Just make sure that the MRR license allows giving it away as a bonus. But the best choice for freedom to do what you want is to get PLR.  Without a doubt, it is the easiest way to get content for articles, ebooks, membership site, websites and more.  Someone else wrote it – but you can claim it for your own and that’s about as good as it gets.

Something else to consider when deciding whether to buy PLR or master resell rights content is the price, as  PLR is often cheaper than MRR.

I hope that’s helped? If you’d like some free PLR, then head over to this page where you can download some of mine!