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October 9, 2017 by Helen 4 Comments

The problem with asking for advice in Facebook groups is…

Here’s something I see all the time. Someone is thinking of making an online course so they ask which platform they should use in a large Facebook group.

The problem is that they get lots of ‘I use platform X and I love it’ – type answers when the people doing the recommending know nothing about the aspiring course creator’s goals, technical ability, budget, strategy… you get the idea.

Even worse, many people doing the advising have no idea that they should be paying EU VAT if they are selling an ‘automated’ course to a European country. EU VAT potentially applies to anyone in the world, but most Americans don’t know about it, or turn a blind eye thinking they’ll never be caught.

That’s entirely their choice, but Europeans need to at least be aware of the EU VAT rules, and in my experience they aren’t getting that info in big online marketing Facebook groups. EU VAT will affect your choice of online course platform because different platforms handle it in different ways. Some don’t handle it at all.

So this all sends the person asking the question on a long journey to check out all the platforms, even though they probably don’t have a clear goal or audience for their course yet and don’t really know what they’re looking for. And it can get overwhelming pretty quickly.

If this sounds familiar to you (or if you’d like to avoid it completely) then please do come over to my free Facebook group where I will help you plan your course in the right order and avoid the overwhelming race around the online training platforms!

www.facebook.com/groups/onlinecoursebrainstormers/

By the way, this drawing is by me! Over the last few months I’ve been learning about visual communication (yes, drawing ideas with a pen!) and wanted to try illustrating this post. I’ve exhibited some of my art work in local exhibitions, but until now my drawing has never crossed over into my business. I need a bit more practice yet, but I’m enjoying drawing and it’s a great way to get your point across in seconds.

Filed Under: Making and promoting online courses

September 27, 2017 by Helen Leave a Comment

TCP 002 Why you need feedback and how to get it the right way

One of the biggest fears you may have about launching an online course is that nobody will buy your course. But don’t worry, I can help you in episode two of my Totally Courses podcast.

An important way of preventing this is to get feedback on both your course idea and the pilot course itself. But unless you go about gathering feedback the right way, you’ll get information that’s useless. Or worse, you could give your confidence such a hard knock that you don’t launch your course at all.

Find out how to gather feedback the right way in this episode:

Download the brainstorming sheet I mentioned in this episode at totallycourses.com/brainstormingsheet

Four examples of places in your course creation where you might want to ask for feedback are:

  • To validate your course idea
  • To check your video and audio quality
  • When piloting your course
  • When you need testimonials

In this episode I take you through a four step process so you can gather feedback in a way that both gives you information to improve your course (and make it easier to sell) and that helps you stay positive and motivated, including:

  • Working out exactly what you want from the feedback
  • Who to ask
  • How to craft your questions
  • How to increase your chances of people responding to your request for feedback

If you’d like to follow my podcast, the direct link is www.mixcloud.com/totallycourses/

online course feedback podcast

Filed Under: Podcast

September 19, 2017 by Helen 2 Comments

TCP 001 – 4 great reasons why you should make an online course – my first podcast!

I’ve done it. After about 7 years of thinking of making a podcast…I finally made a podcast! And in the first one I talk about why you should make an online course.

I did have a good reason for holding back because I was worried about ‘spreading myself too thin’ and not being able to stick to a schedule. But I’ve made plenty of online courses and voice overs now, so recording and editing audio is pretty easy. Making my first episode was painless in the end!

Here it is…

 

In this episode of the Totally Courses podcast:

Four great reasons why you should make an online course

Download the brainstorming sheet I mentioned in this episode at totallycourses.com/brainstormingsheet

  1. My story and why I decided to help people make online courses
  2. Reason 1: It makes good business sense
  3. Reason 2: You can change lives around the world – listen to find out how!
  4. Reason 3: It’ll help you position yourself as an expert
  5. Reason 4: It helps disaster-proof your business. I’ll tell you how something very small stopped me from earning money – and what I did about it.

You can follow the show on Mixcloud here.

*****

why you should make an online course

Just lately I’ve got back into listening to podcasts because I can learn and do my chores at the same time. And I know I’m not alone in using podcasts to double their time, many people listen to podcasts in the car or even at the gym. It made sense from a content creation point of view, too. Although I’m happy to make videos, I have more ideas than I have time to make them.  I can get content out of my brain faster than with video because I don’t need to set up a camera and lights with a audio!

So I’m looking forward to making more!

 

Filed Under: Podcast

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