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October 19, 2016 by Helen Leave a Comment

Why I make done-for-you courses

off the shelf courses

So why do I make done-for-you courses for small businesses, business coaches, consultants, VAs web designers and membership site owners? Let me tell you a story…

Long, long ago (well, the late ’90s) I was an IT trainer who drove all over the UK and had to drag huge projectors up flights of stairs. At that time I wished I could make video training from my desk instead, but the Internet was far too slow and the equipment was way too expensive. By the early 2010s everything had changed. Not only could I teach online, I could even do it on a self-employed basis from home. The equipment was cheap and the broadband was fast. It was what I’d dreamed of in 1998.

Yet it still wasn’t that easy. Yes, it was possible to knock together a course pretty rapidly (I’d certainly found a few rapidly knocked-together courses online!) But making a quality course? That was a different matter. In fact, to get my course quality up high enough to be accepted by online course platform Udemy I had to improve my audio and video quality, get comfortable speaking to camera and brush up my editing skills as well as making sure I included the basics I’d learnt as a trainer – aims and learning objectives, making sure each section of the course had an introduction, summary and some kind of self-assessment at the end.

If it wasn’t easy for me as someone with a background in software training how hard would it be for someone wanting to make an online course without it? Despite that I saw plenty of experts promoting their own ‘how to make an online course’ courses who were saying how easy it all was. Passive income, earn money while you sleep and so on. You know how it goes.

At the same time I saw membership site owners spending precious time creating tutorial videos for things like WordPress when their time would have been much better spent coaching on their members on their specialist area. That’s when I knew I could help.

How? I make off the shelf video courses that you can either rebrand or use as they are. True, there are times when your clients need to see your face and hear your voice in your videos. But there are many other situations when they don’t, for example if you’re a business coach who wants a set of WordPress videos to help your clients set up their own websites. Or if if you’re a web designer that needs a set of videos for clients who want to update their own websites.

(And you can always re-record the audio of my videos with your own voice if you want to.)

So far, so WordPress. But that was just the beginning. Following on from my WordPress tutorial packs I recorded an entire done-for-you course on making online videos and my next product, due in the next few weeks, is a content marketing course just for small businesses.

Some of my clients re-brand my videos, others don’t. Some add their own content and others don’t. It’s up to you, my aim is to take the stress and effort out of making videos courses however that works for you, which is why I include source slides, transcripts and (if it fits) a promotional video, too.

That’s why I make off the shelf courses.

Filed Under: My story

April 18, 2016 by Helen 2 Comments

A day in the life of a PLR producer

I’m a trainer at heart and that means that when I’m up against a deadline (like producing a post every day for the 30 day blogging challenge 🙂 ) I tend to go into teaching mode! So just for a change I thought I’d share a little about me.

Here I am ‘at work’:

Tools of the trade! 🙂 Me, my #microphone and #camtasia. Oh and a big pile of notes. This morning I’ve been recording my next pack of #wordpress #tutorials. #freelance #freelancelife #elearning

A photo posted by Helen Lindop (@helenlindop) on Apr 18, 2016 at 4:42am PDT

..although as I work from home I’m also ‘at home’ too!

(You’re very welcome to follow me on Instagram, although I should warn you that I do share a lot of my craft projects there too!)

As you can tell from the name of this site, I create PLR. Mainly video PLR. But I also record voiceovers for other video producers. Here’s a video made by Naomi of Purrfectly Animated, with my voice:

I started making tutorial videos and voiceovers after many years as a software trainer, with some blogging and book-writing along the way. I enjoy teaching about technology, but I want to do it flexibly around my family, so making videos is a good fit for me.

As for a day in the life…no two days are exactly the same which is why I enjoy it. I spend a fair amount of time in front of my mic, but there’s also a lot of preparation, too. And I do a lot of online marketing from setting up sales funnels and sales pages for my products to networking  on social media.

If you’d like to get in touch, I’d love to hear from you. Just drop me a message from this site or find me on Twitter, or Facebook.

Filed Under: My story

March 24, 2016 by Helen 1 Comment

Why I decided to create WordPress PLR videos

Why did I decide to create WordPress PLR videos in particular? Good question!

I’ve been a software trainer for many years. I started out back in the nineties when projectors cost several thousand pounds (that’s about $5000) and you carried them around very carefully in a large suitcase! Laptops were also really expensive, so if none of my computers worked in a training session, I got out a series of A4 printouts and demonstrated using those.

Ahh, happy days.

Well, maybe not… I wouldn’t want to be back in 1997 because things have improved dramatically since then! So when technology moved on to the point where I could create online courses fairly quickly and easily at home, without a team of developers, I was ready to go. And I have to say I love the whole idea of teaching and learning online (you can see my Udemy courses here.)

Although I learned loads from becoming an online tutor, my main role in my work before that had been ‘translating’ how technical things work for non-technical people. In other words, explaining how software works and how to get the people and the technology working effectively together. This is a little different from teaching, especially as it was a two-way street and I often went back to the developers with requests for updates from the users.Helen Lindop wordpress plr videos

So in the summer of 2015 I decided I wanted to put my online teaching on the back-burner and get back to making tutorial videos for other people. But who for? And what subject?

I’d been active in a number of Internet marketing Forums for a few years as I wanted the latest advice on how to promote my courses. One of the members of one of these forums said he’d been struggling to find WordPress PLR videos that he could post on his blog. I was surprised by this – surely there was tons of WordPress PLR out there? But I did some research and he was right. There are other WordPress PLR videos out there, but every license I saw stated that the content couldn’t be given away for free on a blog.

I realised I could fill that gap. As well as my training experience, I’ve been blogging for years, so I also had a good understanding of what a beginner WordPress user needed to know and where they would get stuck.

At around the same time I had  a surprising number of people tell me not only that they loved my voice, but that they found it really helpful in tutorial videos because it’s calm, easy to listen to and not distracting. This was great news for me, but it’s really odd being complimented on a voice you’ve had all your life and take completely for granted!

The great news was that I now had my subject, my audience and the right tools for the job (voice, Camtasia and a mic!). So I cracked on with making the videos and promoting them, and it all went really well. If you’d like to know more about my first launch, I’ve put all the details in this video:

I’m now planning my second WordPress video PLR launch, so if you’d like to know when that’s ready just join my mailing list by downloading my free PLR here or my current courses are still available here.

So my top tips if you’re looking for your own niche or product to sell are…

  • Listen to what people really want and can’t currently find. That’s where you’ll find the opportunities are.
  • Focus on how you can help people
  • Think about what you can do fairly easily (either through previous experience or natural talent – or both 🙂 ) and others can’t. How can you make this process easier, faster or less hassle for them, or even do it for them?
  • Then do it. Test it out. It’s the only way you’ll find out if your idea works.

Good luck and if you have any requests for other PLR videos that you can’t find, please do drop me a message!

Filed Under: My story Tagged With: getting started, start a PLR store

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