Content marketing Archives - Totally Content - Business PLR

March 12, 2019 by Helen Leave a Comment

Great deal on huge content creation bundle (includes lots of PLR)

Today I’m part of the Content Creation Collection, a content bundle worth over $1700 but available for the next few days for $27.

This bundle includes:

– 15 Private Label Rights Products including with one video training course (this one of mine)

– 3 Business Templates – Including an e-book and information product creation templates.

– 12 Done-for-you Low Content Books – Including workbooks, planners, journals, colouring pages and templates

– 6 Social Media Graphics – Inspirational & quotes

– 15 Training Programs on how to use your content. Some are even specific to PLR

…all for just $27

It’s a great way to grab loads of products at a very low price and also a low-risk way try out the content from people you haven’t bought from before.

Find out more here

Thanks to April Lemarr of Niche Starter Packs for organising this, it must have been a lot of work! It’s to celebrate Niche Starter Packs’ 3rd birthday – Happy Birthday April!

(Closes 17th March 2019)

November 28, 2016 by Helen Leave a Comment

Why use content marketing?

Does content marketing seem like a lot of work? Are you wondering if you’ll get the results you want from it? If you’re asking yourself ‘why use content marketing?’ then read on!

First of all, let’s look at exactly what the term means. Content marketing is publishing e-books, videos, articles, images and any other type of content online to market a business or product.

There are a couple of problems, though. Much of the content marketing advice you’ll read online comes from digital marketing agencies and it’s overwhelming for a small business that doesn’t have an in-house marketing team. How are you supposed to pump out all those videos and e-books when you’ve got customers to keep happy? Then, when small businesses do try content marketing, often they create a PDF and then tweet a little and post it on theirFacebook page a few times. This isn’t enough, which means they don’t get the results they expected and – understandably – feel despondent about the whole idea of content marketing.

Yet there are many great reasons why you should be marketing with content. Let’s look at the main ones:

Content brings you traffic

You need content to encourage visitors to your website, for example a Facebook page post or an Instagram image. Then you need content to let them get to know, like and trust you, such as blog posts, images and videos. And if they like what you create they’ll come back for more.

You need content for SEO

These days, search engine optimization has to start with quality content. True, you still need some keywords and backlinks to your site to do well in Google searches, but the days when just keywords and backlinks worked are long gone.

You also need content for for lead generation

Once you’ve captured attention with your content you’ll need more of it to generate leads. You can do this by exchanging a useful checklist or guide (yes, this is content too!) for your visitors’ email addresses.

Content builds trust

There are millions of websites out there, why should anyone buy from yours? You need to make a connection with your visitors, to show you understand them and can be trusted to deliver exactly what they need. Guess how you do that? Yes, with content.

…and it helps grow your brand

If your content has a consistent message that’s congruent with the rest of your business then your content will tell the world about what you do, how and why. In other words, content marketing grows your brand.

Content even helps you to sell

There is an art to writing product descriptions and articles that sell. But to make your sales content work at its best you’ll need to deliver it to your prospect when they are 100% ready to buy. How do you know when that is? If you’ve been nurturing and tracking their progress using content marketing, then you’ll have all the information you need.

As you can see, content marketing can bring you a stream of traffic, leads and even sales. But you must have a solid strategy and track your results carefully.

If you have clients who need help with content marketing, take a look at my done-for-you Content Marketing for Small Business course.

It’s a complete video course with source files, videos, worksheets, cover images and transcripts – just upload it to your training platform or membership site and you’re good to go.

April 19, 2016 by Helen Leave a Comment

20 Tips for using PowerPoint slides in your marketing

We’ve all been on the receiving end of a live presentation using PowerPoint slides. I bet you’ve even seen some really boring ones (death by PowerPoint, anyone?) But did you know there are tons of creative ways you can use slideshows in your small business for marketing and as the basis for digital products? And if you don’t have PowerPoint, Google Slides have many of the same features for free. Just log into Google, go to Google Drive and create a slideshow. Easy.

Here are twenty tips for using PowerPoint slides for marketing

Upload a presentation to Slideshare – here’s a post explaining more about this. From there you can share share your presentation on Twitter, Facebook or anywhere else you can think of and embed them in your blog or pages of your website.
Your presentation slides should have plenty of ‘white space’. The less clutter, the better your message shows up. Keep the number of bullet points low, probably no more that three or four.
If your presentation is being shared without a narration (e.g. using Slideshare) you’ll need to make sure it makes sense using the slides alone. If it’s difficult to get your message across using just the slides, you could use the presentation to make a video with narration instead.
If you’re uploading your presentation to a third party platform such as Slideshare or YouTube (you’ll need to convert it to a video first for YouTube), make sure you optimize it by adding keywords and a detailed description. This increases the chances of it being found in a search.
Liven up your slide show presentation with graphics and photographs. It can be really effective to add the photo as a background image, too.
Use your own branding – such as your colours and fonts – to create a slideshow with a look that’s consistent with the rest of your material. You can create master slides to use as a branded template to make this faster for next time.
You can add relevant links to your presentation. That way you can link to supporting articles and keep the presentation tightly focused.
Don’t forget to add links to your Twitter page, Facebook page, YouTube channel or any other social media platform you use to your presentation.
Be logical. There must to be a beginning, middle, and an end to your slide show presentation.
Add a call to action at the end of your slide show. What would you like your readers or viewers to do next? Make sure you tell them!
Try structuring your PowerPoint as a story to help hold your audience’s attention and make it more memorable.
How-to and tutorial training slide shows can be used to educate your audience. This can be particularly effective if you answer the questions you’re asked most often.
If you’ve delivered a live presentation, you could upload the presentation to Slideshare so that your audience members can review the presentation after the event.
Create a promotional PowerPoint presentation detailing what you can do for your clients. Include links to your product pages. Or create a portfolio using a PowerPoint presentation.
Post a question and answer slide show on your customer service page.
Don’t get carried away with animations and transitions in your slide show as it can be distracting. Use them sparingly and keep them simple.
The must-have slides for every presentation: Title slide, Content Introduction, About you, Section slides, Recap, Call to action slide.
Turn your slide show into a PDF file to use as a free giveaway for your list. Or bundle your slide show PDF and webinar audio/recording to sell or give to those who couldn’t attend the live presentation.
Print out single slides from your slide show – or save them as images – to include in your offline marketing materials such as brochures and print newsletters. To save a PowerPoint slide as an image, click on the slide you want as an image, go to File > Save as, then choose .jpg or .png as the file type. PowerPoint will ask you if you want just this slide or all your slides converted to images so choose which you’d like.
Don’t forget to repurpose! Turn your blog posts into slideshows (here’s how to do that) and you can turn your PowerPoint slideshows into documents. To speed this porcess up, export your PowerPoint presentation to Word by choosing File> Export >Create handouts. You’re given the option to include the slides as images in the document, but the outline option is very useful to convert the presentation to simple text.

If you’ve found this useful, please do share it, thanks!