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October 9, 2017 by Helen 4 Comments

The problem with asking for advice in Facebook groups is…

Here’s something I see all the time. Someone is thinking of making an online course so they ask which platform they should use in a large Facebook group.

The problem is that they get lots of ‘I use platform X and I love it’ – type answers when the people doing the recommending know nothing about the aspiring course creator’s goals, technical ability, budget, strategy… you get the idea.

Even worse, many people doing the advising have no idea that they should be paying EU VAT if they are selling an ‘automated’ course to a European country. EU VAT potentially applies to anyone in the world, but most Americans don’t know about it, or turn a blind eye thinking they’ll never be caught.

That’s entirely their choice, but Europeans need to at least be aware of the EU VAT rules, and in my experience they aren’t getting that info in big online marketing Facebook groups. EU VAT will affect your choice of online course platform because different platforms handle it in different ways. Some don’t handle it at all.

So this all sends the person asking the question on a long journey to check out all the platforms, even though they probably don’t have a clear goal or audience for their course yet and don’t really know what they’re looking for. And it can get overwhelming pretty quickly.

If this sounds familiar to you (or if you’d like to avoid it completely) then please do come over to my free Facebook group where I will help you plan your course in the right order and avoid the overwhelming race around the online training platforms!

www.facebook.com/groups/onlinecoursebrainstormers/

By the way, this drawing is by me! Over the last few months I’ve been learning about visual communication (yes, drawing ideas with a pen!) and wanted to try illustrating this post. I’ve exhibited some of my art work in local exhibitions, but until now my drawing has never crossed over into my business. I need a bit more practice yet, but I’m enjoying drawing and it’s a great way to get your point across in seconds.

Filed Under: Making and promoting online courses

May 15, 2017 by Helen 2 Comments

How to get out of your own way when making an online course

There’s a lot of advice on the practicalities of making online courses here on my blog and on my YouTube channel and Instagram. But I haven’t said much about how you can get get in your own way. Because there’s no doubt, one of the big barriers to making an online course can be your own mind. Trust me, I’ve been there myself!

So I’ve made a couple of videos about how to get over those things that can get in the way when you want to make an online course.

In the first one I talk about how you need to set aside some time and space to make your online course. It sounds obvious, but so often we end up trying to cram our course creation into to tiny pockets of time after we’ve finished our client work.

Have you ever got about half-way through making a course and been struck by lots of negative thoughts? What if your course is no good? Why would anyone listen to you anyway?

In the second video I talk about these thoughts and suggest some ways of getting past them so you can finish your course.

Please note this was a Facebook live so the video and audio quality isn’t as high as would like it to be. This is something I’m going to look into for future live videos.

Quick reminder: my ‘Create your online course in 7 weeks’ course ends in October. For all the info on that, please click here.

Filed Under: Making and promoting online courses

May 4, 2017 by Helen 2 Comments

Do you need to take an expensive course before you create your own online course?

There are a few courses out there that will teach you how to market and create your own online course. And although the content in them is often great, they aren’t for everyone. I’ll explain why and tell you about a different approach in this Facebook Live recording:

Here are the key points I mention in the video:

  • Here’s the link to my new course Create your online course in seven weeks
  • If you’re investing in one of these big courses, you may also need a (fairly large) budget in addition to the course fee for things like web design, graphic design and advertising.
  • Not everyone has – or wants to spend – the several thousand dollars these courses cost.
  • Many aspiring course creators would rather start small and build later than to put all their time and effort into one big course.
  • The danger with course creation is that you’ll get distracted by your other work, family business or just a drop in confidence or motivation. It’s better to have a small course done and up for sale quickly than a large on half-finished and gathering dust on your hard drive.
  • The first course is always the hardest. Get the first one finished and you’ll have the skills, confidence and motivation to make more.
  • Small doesn’t have to mean cheap. You can add value to your short course by offering extras such as coaching or other services.
  • Smaller, less expensive, more tightly focused courses are easier to sell if you’re new to selling courses.
  • And more!

Filed Under: Making and promoting online courses Tagged With: online course creation

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